Users will soon have a new feature that enables them to reduce the quantity of AI-made videos appearing in their streams. This initiative comes as the platform revealed that it presently contains in excess of 1 billion content made with AI.
Trial and Implementation
The update is in a pilot phase over the next few weeks before a global rollout. This advancement comes amid a increase in content created by AI, driven by new content generation software.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the most rapidly expanding video streams on a popular video site only show content made by AI. A considerable share of this content is classified as low-quality AI content, a phrase for inferior, factory-style content that is frequently absurd or surreal.
Based on user feedback that many people enjoy content created using AI tools, from computer-generated images to informative clips, and we intend to offer the community the ability to increase or decrease of that, based on their own choices,” commented a spokesperson.
Scale of AI Content
The service disclosed that there are currently 1.3 billion videos on its app labeled as artificially created. In total, in excess of 100 million videos are added to the app each day, making AI content a minor portion of its overall inventory.
User Control Features
Users will be capable of decrease or raise the amount of AI content they watch by opening the content preference option in the platform and choosing AI-made media. Further subjects that can already be adjusted under the tool include current affairs, fashion, aesthetics, and movement.
Content Labeling and Policies
TikTok’s policies mandate users to label convincing artificially created content, and it forbids malicious AI impersonations of public figures or emergencies. Any realistic AI-generated clip that is unmarked can be taken down under its community policies.
Additionally, the service will henceforth apply an “AI-made” watermark to content produced via its built-in AI features, or flagged by an industry-wide initiative for identifying artificial media. This step is aimed to deter users from trying to evade the labeling process.
Responsible AI Funding
TikTok is also establishing a two million dollar awareness program for experts and organizations to produce educational content about responsible artificial intelligence. This project will assist non-profit groups dedicated to training programming and robotics.
Content Safety Approach
The video-sharing app has supported its safety measures, during debate over plans to lay off hundreds of safety staff in the United Kingdom. TikTok is planning to cut a significant number of roles in its content moderation team in London, with worker representatives and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A trust and safety lead clarified that staff-based oversight would still have a role, but AI can safeguard staff by removing the most harmful content prior to it gets reviewed by humans. The company reported a 76% decrease in shocking and graphic content handled by human moderators over the past year due to intervention by its AI tools.
It is vital to integrate humans and technology to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as rapidly, which is the area in which a significant AI assistance is really helping us work at speed.”
